Ten Tips for Developing a Meaningful Market Analysis
FOR PROFIT TIPS
List of Resources
Annual Reports and Other Company Information
Hoover's Online (www.hoovers.com) delivers comprehensive company, industry, and market intelligence. Some information is free and some you need to be a paid subscriber.
U.S. Securities & Exchange Commission (www.sec.gov) provides official filing form public companies.
Business and General Press as well as Press Releases
All of these sources can be found both online and in print. Some online versions may require subscriptions.
The Electric Library (www.elibrary.com) retrieve articles from magazines and newspapers.
NewsDirectory.com links to the Web sites of more than 2,000 newspapers, business journals, magazines, and computer publications.
American Demographics covers consumer trends for business people. It is available both online and in print.
Online Computer Databases
Groups.Google.com allows you to search usenet discussion groups.
FIND/SVP: Provides fully integrated research, advisory and business intelligence services in a broad range of industries and disciplines.
Forrester: A research firm that analyzes the future of technology change and its impact on businesses, consumers, and society.
Gartner: A provider of research and analysis on the computer hardware, software, communications and related information technology industries.
Intelliquest: Providing survey software, information databases, and customized marketing research to the high technology and computer industries.
IDC: Provides data, analysis and advisory services on information technology (IT) markets, trends, products, vendors, and geographies.
Jupiter Research: Jupiter Research provides industry-specific analysis, competitive insight and strategic advice to exploit new technologies and business processes.
Trade Publications and Associations
For a listing of business publications by industry check SRDS Business Publication Advertising Source. For a listing of trade associations check Encyclopedia of Associations published by Gayles. Your local business will have these books if they have a business reference area.
Geri Stengel, president of Stengel Solutions, a business strategist. She can be reached at 212-362-3088 or E-mail
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